Pet Oral Care Market

Market Size:

The pet oral care products market was valued at XX in 2021 and is estimated to reach XX by 2028; it is expected to grow at a CAGR of XX from 2021 to 2028. 

Market Overview:

Pet oral care is one of the most effective measures taken by pet owners to maintain the overall health of their pets and prevent oral health problems. Pet oral care products aid in the prevention of infectious disease transmission from one pet to another. Pet oral care products play an important role in the maintenance of hygiene, good oral health, and comfort for animals. Pet’s teeth should be checked once a year to avoid any oral problems. Some common oral problems in pets are bad breath, extra tooth set, pain & bleeding in gums, and broken or loose teeth. Pet oral care products refer to various kinds of appliances, medicines, and other chemicals used to maintain proper oral hygiene and avoid dental diseases in pets. Pet oral care products include toothpaste, toothbrushes, chewable, mouth fresheners, wipes, and other oral care items.

Pets are considered the best companion for human beings as they create a positive environment around their owner’s life. Pets also help in the development of children with respect to social, emotional, and cognitive development. They also help to relieve stress as well as anxiety in adults. Research studies have shown that dog owners have around a 35% of lower risk of dying from cardiovascular disease and an 11% of lower risk of getting a heart attack. According to the National Pet Owners Survey 2019–2020, conducted by the American Pet Products Association (APPA), 67% of US households, i.e., around 85 million families, own a pet.

Market Dynamics:

Cats and dogs are more prone to periodontal disease. It is a progressive, cyclical inflammatory disease of the supporting structures of the teeth, which leads to dental disease and early tooth loss in dogs and cats. Sometimes these diseases can lead to serious health concerns such as organ failure. According to the Australian and American veterinary dentistry associations, more than around 80% of dogs have gum disease by the age of three, and more than around 70% of cats at the same age as dogs. The major driving factor for the market growth of pet oral care products is the rise in the prevalence of various oral health-related diseases.

Additionally, calculus, gingivitis, gum disease, and tooth fractures are among the common oral issues in pets. As per the DSM pet owner survey, only 16% of dog owners clean their pets’ teeth every day. This has led to the need for pet products that provide a complete approach to oral care such as dental treats, water additives, dental wipes, and breath fresheners. Also, regular vet check-ups and preventative home care can improve a pet’s oral health. The rise in awareness about pet oral health, and an increase in veterinary health expenditure is giving a major driving factor for the market growth. Moreover, rapid advancements in technologies and product launches have also been boosting the market globally. However, the high cost associated with the products and the lack of proper veterinary dentistry in developing countries is likely to hamper the market growth of pet oral care products globally.

Around 94% of pet owners treat their pets as part of their family, and around 80% of them treat them like their own children. In developing countries, pet ownership is increasing due to urbanization and rising disposable income among middle-class households, coupled with changing attitudes toward pets. Therefore increasing number of pet owners driving the demand for pet oral care products in global markets.


• Rise in awareness by animal welfare associations about pet healthcare.

• Rapid advancements and product launches (pet products)

• Increase in the veterinary health expenditure

• Rise in prevalence of various oral health-related diseases


• Lack of proper veterinary doctors

• High cost associated with the products

• Poisoning due to added harmful ingredients

• Lack of awareness about oral healthcare in developing countries.


• Increased number of pet owners.

• The changing attitude of human beings toward a pet and treating them like a family boost the demand for pet oral care products

COVID-19 Impact:

During the COVID-19 pandemic, due to lockdown manufacturing units are shut down and the workforce is also reduced due to strict rules imposed by Government. But, being necessary items sales of pet oral care products did not affect that much because they are available in pharmacy shops which are allowed to operate during an entire pandemic. Awareness and concern about the hygiene of pets as well as human beings have resulted in increased usage of pet oral care products from residential end-users. The non-perishable nature of oral pet care products acted as a shield from the destruction of existing stocks of the companies. Therefore, the market for pet oral care was not majorly affected during the pandemic. 

Segmental Analysis:

The Global pet oral care market is segmented into different categories based on Animals, Products, End-users, Distribution channels, and Regions.

By Animals: Based on pet type, the global pet oral care products market is segmented into cats, dogs, horses, and others. In 2020, the dog segment held a larger revenue share in the market. Moreover, the market for the cat segment is expected to grow at a higher rate by 2028. 

By Products: Based on product type, the global pet oral care products market is segmented into Mouthwash/Rinse, Tooth Paste, Tooth Brush, Dental Chews, Veterinary products, Dental cleansing sprays, Anti-plaque pens, Dental wipes, Water additives, and Other Product Types. The toothbrush and toothpaste segment dominates the pet oral care market with the largest revenue share in 2020. The dental cleansing sprays segment is positioned to lead the market by 2028. Brushing a pet’s teeth using a soft-bristle toothbrush and paste and a toothpaste designed for pets is the most effective form of dental preventative care.

By End-users: Based on end-users, the global pet oral care products market is segmented into Veterinary hospitals, Private Clinics, and Home Care. The home care segment dominates the pet oral care products market with the largest market share in 2020. However, the same segment is expected to lead the market by 2028. Brushing pets’ teeth every day is the greatest way to take care of their teeth at home.

By Distribution Channel: Based on the distribution channel, the global pet oral care products market is segmented into Supermarkets/ Hypermarkets, Online Channels, Specialized Pet Shops, Retail pharmacies, and Other Distribution Channels. The specialized pet shops segment dominates the pet oral care product market with the largest market share in 2020. However, the online channel segment is projected to dominate the market by 2028. The pet store industry is expected to increase significantly in the forecast period, owing to an increasing number of pet owners who love their pets like family members, as well as big-spending millennials.

By Regions:

North America

o US

o Canada

o Mexico


o France

o Germany

o UK

o Italy

o Spain

o Rest of Europe

Asia Pacific (APAC)

o China

o Japan

o India

o Australia

o South Korea

o Rest of Asia Pacific

Middle East & Africa (MEA)

o Saudi Arabia

o South Africa


o Rest of the Middle East & Africa

South and Central America (SCAM)

o Brazil

o Argentina

o Rest of South and Central America

Regional Analysis: North America dominates the pet oral care market.

Rising the number of animal adoption and the increasing per capita animal healthcare expenditure, North America is expected to dominate the market in pet oral care products over the forecast period. Moreover, the rising awareness about pet oral health among pet owners and a rise in the number of dental procedures are some other factors accelerating the growth of the pet oral care market in North America. According to the American Pet Product Association (APPA), America has around 90 million pet dogs and pet owners spend an average of USD 50 on a dog’s dental care annually as compared to human oral healthcare. According to American Dental Association, an American spends on average around USD 43 on his annual dental care in out-of-pocket expenses. The pet oral care market in the Asia Pacific is expected to grow at a rapid pace, followed by North America and Europe during the forecast period.

Key Market Players:

• Vetoquinol SA

• Dechra Veterinary Products, LLC

• AllAccem, Inc.

• imrex, Inc.

• Virbac


• Hills Pet Nutrition, Inc.

• Nestle

• Mars, Incorporated

• TropiClean Pet Products

• Petzlife Products Inc

• TropiClean Pet Products

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Report Detail

  • Status:Published
  • Report Code:NNRR 33
  • No. of Pages:171
  • Published DateJune 2023
  • Category:Consumer Goods
  • Delivery Timeline:48 hrs


  • => Region Level Market Share
  • => Import Export Analysis
  • => Additional Company Profiles
  • => Region Specific Market Dynamics
  • => Production Analysis
  • => Additional Countries (Apart From Mentioned Countries)
  • => Country/Region-specific Report