Face Balm Market by Application (Commercial & Household) by End Use (Men & Women) by Distribution Channel (Online & Offline) and Geography - Global Forecast to 2030

Market Size:

The global Face Balm Market was valued at XX in 2020 and is expected to reach around XX by 2028, at a CAGR of about XX% between 2021 and 2028.

Market Overview:

A face balm is a skincare product specifically formulated to nourish, protect, and enhance the condition of the facial skin. It is typically a creamy or solid substance that is applied topically to the face, targeting areas such as the cheeks, forehead, and chin. Face balms are designed to provide various benefits, depending on their specific formulations. They often contain moisturizing agents that help to hydrate and replenish the skin, improving its elasticity and overall texture.

Additionally, many face balms include protective ingredients like antioxidants or sunscreen to shield the skin from environmental stressors such as UV rays and pollution. Some face balms may also incorporate specialized ingredients that address specific skin concerns, such as acne, signs of aging, or sensitivity. With their versatile properties, face balms offer a versatile solution for individuals seeking to maintain healthy, nourished, and rejuvenated facial skin.

Market Dynamics: 

The Face Balm market is anticipated to grow in the forecast period owing to driving factors such as the growth of the face balm market is the increasing consumer awareness and emphasis on skincare and personal grooming. As individuals become more conscious of the importance of maintaining healthy and radiant skin, the demand for face balms as a part of their skincare routine continues to rise.

The face balm market also faces certain restraints that can impact its growth potential. One significant challenge is the availability of a wide range of alternative skincare products, such as moisturizers, serums, and creams, which offer similar benefits to face balms.

The face balm market presents various opportunities for growth and innovation. The rising popularity of natural and organic skincare products provides an avenue for companies to develop organic face balms catering to the growing demand for clean and sustainable beauty options.


·         Growing consumer awareness and emphasis on skincare and personal grooming

·         Increasing demand for face balms as a part of daily skincare routines

·         Prevalence of skin-related issues, such as dryness, aging, and environmental damage


·         Intense competition requiring product differentiation and unique formulations

·         Price sensitivity among certain consumer segments


·         Rising popularity of natural and organic skincare products, opening avenues for organic face balms

·         Expansion of the male grooming industry, creating opportunities for face balms targeting men's skincare needs

·         Advances in research and technology enabling the formulation of innovative face balms with specialized properties

COVID-19 Impact:

The COVID-19 pandemic has had a significant impact on various industries, including the face balm market. The beauty and personal care industry as a whole experienced both challenges and opportunities during this global health crisis. During the initial stages of the pandemic, the face balm market faced a decline in demand as consumers shifted their priorities and spending patterns towards essential items. Lockdowns, social distancing measures, and remote work arrangements led to reduced social interactions and occasions where individuals would typically use face balms. Moreover, economic uncertainties and financial constraints affected consumer purchasing power, resulting in a temporary slowdown in the market.

However, the pandemic also brought about changes in consumer behaviour and preferences that presented opportunities for the face balm market. With increased emphasis on personal hygiene and self-care, individuals became more attentive to their skincare routines. As people spent more time indoors, they sought products that could address issues such as dry skin, mask-induced irritation, or stress-related skincare concerns. Face balms, with their moisturizing and soothing properties, gained relevance and attracted consumers looking for effective solutions to maintain healthy skin during these challenging times.

Segmental Analysis:

The global Face Balm Market is segmented based on Application, End Use, Distribution Channel and Region.

Household Segment to contribute largest share in market 2022.

Based on Application market is segmented into Commercial & Household. Household segment to dominates the market due to versatile products that cater to a broad range of skin types and concerns. These face balms are designed to be user-friendly, convenient, and suitable for everyday use. In the household segment, consumers seek face balms that offer moisturization, skin nourishment, and protection against environmental stressors.

On the other hand, In the face balm market, the commercial segment refers to the usage of face balms in professional settings such as spas, salons, beauty clinics, and makeup studios. This segment encompasses a wide range of establishments that offer facial treatments or makeup services to their clients. Commercially, face balms are often used by aestheticians, makeup artists, and skincare professionals as part of their service offerings.

The women's segment to hold a major share in market 2022.

Based on End Use market is divided into Women & Men. Women segment to dominate market due to they have long been the primary target audience for skincare products, including face balms. Within this segment, face balms cater to various skincare concerns, ranging from dryness and dullness to anti-aging and brightening. The dominant end use for women includes face balms that offer a wide range of benefits, such as deep hydration, collagen-boosting properties, antioxidant protection, and evening out skin tone.

On the other hand, Men are increasingly adopting skincare routines and seeking products specifically formulated for their unique concerns. In the face balm market, the dominant end use segment for men offers products tailored to address their specific skin requirements. Men's face balms often focus on moisturization, soothing after-shave care, and combating common issues such as razor burn, dryness, and signs of aging.

The offline distribution channel to share largest revenue share in market 2022.

Based on Distribution channel market is bifurcate into Offline & Online. Offline segment to dominates the market due to offering consumers the opportunity to experience products in-person and seek personalized assistance from beauty advisors or sales representatives. In this segment, face balms are primarily sold through brick-and-mortar retail outlets such as department stores, beauty specialty stores, pharmacies, and cosmetics stores.

On the other hand, the online distribution channel has witnessed significant growth in the face balm market, driven by the rise of e-commerce platforms and digital shopping. Online retailers, including both brand websites and third-party e-commerce platforms, offer consumers a convenient and accessible way to purchase face balms.

Regional Analysis:

North America accounts for a major share of the global Face Balm systems market followed by Europe and the Asia Pacific.

At the regional level, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East, and Africa. North America was the largest regional market in 2022 due to the region benefits from a strong skincare culture, growing consumer awareness, and high disposable income. With a focus on advanced formulations, natural ingredients, and premium packaging, North America showcases a robust demand for face balms among discerning consumers.

On the other hand, Europe, Asia, the Middle East, and North Africa contribute to the global face balm market. Europe stands out for its sophisticated skincare market and demand for premium and organic products. Asia's vast population and beauty-conscious consumers drive growth. The Middle East and North Africa display a growing market with a preference for luxury face balms and natural ingredients.

Key Market Players:

·         L'Oréal

·         Estée Lauder Companies

·         Johnson & Johnson

·         Procter & Gamble

·         Unilever

·         Shiseido Company

·         Beiersdorf AG

·         Coty Inc.

·         Avon Products, Inc.

·         The Body Shop

·         Kiehl's

·         Clinique


Company overview, financial overview, product portfolio, business strategy, and recent developments for major market players operating in Face Balm Market are included.

Face Balm Market Report Scope:



Market Size in 2020

XX Billion

Market Size in 2028

XX Billion

CAGR (%)

XX% from 2021 to 2028

Historic Period

2017 – 2019

Base Year


Forecast Period

2021 – 2028

Segments Covered

Application, End Use, Distribution channel and Region

Regional Scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Key Companies Profiled


Estée Lauder Companies

Johnson & Johnson

Procter & Gamble


Shiseido Company

Beiersdorf AG

Coty Inc.

Avon Products, Inc.

The Body Shop



The report segments of the global Face Balm Market are as follows:

By Application:

·         Household

·         Commercial

By End Use:

·         Women

·         Men

By Distribution Channel:

·         Offline

·         Online

By Region:

·         North America

o    U.S.

o    Canada

o    Mexico

·         Europe

o    U.K.

o    Germany

o    France

o    Italy

o    Spain

·         Asia Pacific

o    China

o    India

o    Japan

o    South Korea

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Report Detail

  • Status:Published
  • Report Code:NNRR 104
  • No. of Pages:172
  • Published DateAugust 2023
  • Category:Consumer Goods
  • Delivery Timeline:48 hrs


  • => Region Level Market Share
  • => Import Export Analysis
  • => Additional Company Profiles
  • => Region Specific Market Dynamics
  • => Production Analysis
  • => Additional Countries (Apart From Mentioned Countries)
  • => Country/Region-specific Report

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